Naiva vs Planity: comparison for hair and beauty salons
Planity manages your schedule, Naiva answers your clients on Instagram. Two complementary tools for your salon.
Planity is the go-to booking platform for salons, with a large consumer base and strong online visibility. But when a client sends you an Instagram DM asking about your prices or availability... Planity can't help.
Naiva fills that gap: an AI specifically designed to respond to your Instagram messages, with your tone, your words, your personality. Not a generic chatbot — a real assistant that knows your salon.
| Feature | Planity | Naiva |
|---|---|---|
| Online booking | Yes, full marketplace | Coming soon |
| Auto DM replies | No | Yes, AI-powered |
| AI tone learning | No | Yes, learns your voice |
| Client acquisition via Instagram | No, booking only | Yes, converts DMs to clients |
| Calendar management | Yes, full calendar + reminders | Coming soon |
| Pricing | Monthly subscription | Free beta, then subscription |
What Planity does well
Planity has become the dominant online booking platform for beauty salons in France. With a large consumer-facing marketplace, it drives real traffic to your salon. Clients can find you, see your services, and book an appointment without ever calling or messaging.
The platform handles calendar management, automated reminders, no-show protection, and client history. For salons in France, Planity's brand recognition is a genuine advantage: many clients specifically search on Planity when they need a new hairdresser or beautician.
Planity also offers website integration, allowing you to embed a booking widget directly on your own site. If your primary challenge is filling your appointment book and reducing no-shows, Planity is purpose-built for that.
What Planity doesn't handle
Planity is excellent once a client has decided to book. But what about the conversation that happens before that decision? That's the gap.
More and more clients discover salons through Instagram. They see your stories, browse your portfolio, and then send a DM: "How much for a balayage?" or "Do you have availability this Saturday?" These aren't booking requests yet. They're conversations, questions, moments of curiosity that can turn into appointments if you respond quickly and warmly.
Planity has no way to handle these messages. It doesn't connect to your Instagram inbox. It can't read DMs, understand what clients are asking, or respond on your behalf. The problem is that unanswered DMs translate directly into lost clients. A study found that clients who don't get a response within an hour are significantly less likely to book.
Why Naiva and Planity complement each other
Naiva was created to handle exactly this: the Instagram conversations that happen before, between, and after bookings. It's an AI assistant that replies to your DMs automatically, in your own voice, with accurate information about your salon.
When a potential client DMs you about pricing at 9 PM, Naiva responds instantly with your actual prices. When someone asks about your hours on a holiday, Naiva checks your salon's information and gives them the right answer. When a loyal client sends a photo asking for advice, Naiva replies the way you would.
The AI doesn't sound like a robot. Naiva learns your tone of voice from real conversations, your word choices, your warmth, even your use of emojis. Clients feel like they're talking to you, not to a bot.
So here's how the two work together in practice: a client discovers your salon on Instagram, sends a DM, and Naiva answers their questions immediately. The client feels welcomed and informed. Then they go to Planity and book their appointment. Planity handles the scheduling; Naiva handled the relationship. It's a full client journey, from curiosity to confirmation, with no gaps.